Category: Running an Agency

In this article, I have included grants, funding and ideas for businesses. Read on for more information and opportunities. These are testing times for the majority of SME’s, so I’ve tried my best here to collate a few ideas, strategies and tips for persevering on during these challenging times. I shall be following up this... Continue reading A Guide for Businesses – How to persevere, be resilient and continue moving forward during Covid-19.

As you may or may not have seen, we recently released a playbook that we distributed to our clients, partners and suppliers on how we plan on operating during the outbreak of covid-19. In light of this, we have put together a guide on how businesses can make accommodations for their employees, clients, suppliers, and... Continue reading A guide to helping SMEs and Small Businesses through Covid-19 / Coronavirus

Investment is widely considered to be an opportunity for fast-tracked growth when starting a business. Self-funding is understandably not always as appealing in the short-term but can provide much-needed stability in the long term, as well as increased profits. Why playing the Monopoly game is bad for business… Within a world economy where global giants... Continue reading Why Self-Funding a Business Offers a More Sustainable and Ethical Route to Success in 2020

In 2017, the team at Novi.Digital and I recorded a number of videos for YouTube. We’ve since taken this offline, as we felt that they didn’t accurately represent the brand. However, in light of this (relatively) new blog, I thought that it might be a good idea to collate these together into a podcast mini-series.... Continue reading Digital Marketing – Podcast Mini-Series – Episode 1 – Why CTR is more important than rankings.

In my opinion, running a business shouldn’t just be about making money as a result of services provided to customers / clients, it should be about having a greater goal. For me as a founder and business owner, I want to ensure that we do business for the greater good. I challenge you to find... Continue reading 20 ways to be a more environmentally sustainable business in 2020… and the additional benefits of doing so!

Many articles talk about how to succeed at digital marketing, with titles such as “Top 10 tips to get ahead in 2020”. Instead, I’m going to tell you how to fail, seeing as statistics show us that most companies fail within the first few years of business. Much like a company is only as good... Continue reading How to fail at digital marketing… The best ways to ensure failure.

Let’s aim for climate-positive, rather than simply carbon-neutral Having worked closely with the Carbon Trust on improving their digital campaigns during the past year, the teams at Novi have grown familiar with the industry and now we are looking specifically for businesses to work alongside within the sustainability space.  Last year, I attended a number... Continue reading Why you need to be sustainable in 2020 and it doesn’t stop with recycling.

Here is a simple guide to explain how Google shopping works… Overview of Google Shopping: Google shopping management in terms of Ads is run through the Google Ads platform, whereas management of the feed in run through Google Merchant Centre. Google Merchant Centre has the option for agencies to manage multiple clients in the same... Continue reading How Google Shopping Works…

Below are 4 important financial measurements that you need to understand when running digital marketing campaigns…  1. Conversion rates: If you have a website that converts at 5% from visitor to lead and then 1 in 5 convert to a sale, you have a 1% visitor to sale ratio.  If there are 100k per month searching... Continue reading 4 key financials that you need to know when running a digital marketing campaign