Occasional notes from running a digital agency.

  • SEO101 – How to do SEO? – An SEO Guide for Beginners – How to Improve SEO within 24 hours.

    SEO101 – How to do SEO? – An SEO Guide for Beginners – How to Improve SEO within 24 hours.

    Hi All, I am going to show you how I plan to get us to number 1 on Google for the term “SEO Canary Wharf”. To caveat, this article isn’t all-encompassing SEO guide. I know that it doesn’t include everything. This article is simply an abridged version of an SEO guide to get people started.…

  • What makes an Ideal Key Account Manager?

    What makes an Ideal Key Account Manager?

    I’ve spent the past several weeks collating my notes, researching articles and analysing the past 10-years of running an agency to compile a guide pertaining to what skills I believe the ideal key account manager should possess. Why is this important? At novi, a substantial amount of our business is generated from referral, word-of-mouth and…

  • The Ultimate Guide to Key Account Management – 54 Tips for Success

    The Ultimate Guide to Key Account Management – 54 Tips for Success

    Summary Here is my Ultimate Guide to Key Account Management. I’ve broken this down in to 54 tips and techniques to achieve success for your accounts. This isn’t by any means comprehensive, nor is it an order of priority, it simply exists as a working document to help you improve your Account Management techniques. This…

  • When did my agency journey begin?

    When did my agency journey begin?

    My journey began very much by accident, I was 19 years old and following a 3-month period of unemployment (which made me value the need for work as part of life), I joined a sales team. I had recently departed a role with a market research company (which I suppose is where really where my…

  • Instant Gratification

    Instant Gratification

    Toward the very end of the day, I often find myself clutching at quick fix jobs to do before all my hours have been exceeded. Generally speaking, I do this because I feel as though I haven’t completed everything that I had planned to do on that day. More often than not this is due…

  • What is this?

    What is this?

    For those of you who have ever attempted to create and maintain a blog you will know that it is quite the challenge. This isn’t my first rodeo (a saying that I’ve picked up from one of our novi team), however, I still struggle to know where to begin. With this said, I’m going to…

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