Digital Marketing Scorecard

Complete this quick questionnaire to find out how you score and where improvements can be made to your digital marketing.

Gamification of Websites – How to Gamify your User Journey..

Is Gamification the opposite of self-interest… potentially! Getting website visitors to fill out forms, automated emails, it’s all positioned from a self-interest perspective. What if we changed the approach? What if, instead of positioning websites as ‘this is what we offer’, to instead position this as question, stating ‘what do you need?’ as the starting... Continue reading Gamification of Websites – How to Gamify your User Journey..

The Psychology of Digital Marketing…

Psychology, often misunderstood, is an essential part of doing business, particularly doing business online in the digital age. Unlike offline or the conventional ways of conducting trade in a face-to-face capacity, digital has fewer available options when it comes to implementing psychological aspects as part of the sales process. Studying recent client satisfaction surveys that... Continue reading The Psychology of Digital Marketing…

How to conduct keyword research to find niche opportunities? A simple guide to using Google Search Operators.

Advanced Search Operators in Google. Some of you will know how to use search operators, for those of you who don’t, it is important that you do. I shall explain why. Let’s start with the basics… Google works by indexing webpages. It does so by crawling links from other pages to index new pages. It... Continue reading How to conduct keyword research to find niche opportunities? A simple guide to using Google Search Operators.